The present monograph of twenty-eight authors from four countries was created as a part of very constructive three-year collaboration on the EU Erasmus+ project Internationalization at Home through Online Micro Masters and Virtual Mobility (2018- 2021). The project was led by the University of Istanbul (Turkey) in cooperation with the Institute of Communication Studies (Skopje, North Macedonia), DOBA Faculty of Applied Business and Social Studies (Maribor, Slovenia), and Vytautas Magnus University (Kaunas, Lithuania). The project was designed for young graduates to develop their entrepreneurial, communication and marketing skills and to facilitate their adaptation to the labour market and to help develop their careers.
“Learning game, one of the project outputs, offers a different perspective on entrepreneurship with the decision tree method, and offers you a real-life simulation of the crises you may experience in digital communication campaigns.”
